Instill
Free to useExpert-authored · the case-builder method

You moved the pipeline, shipped the launches, grew the numbers. So where's the money?

Answer 5 quick questions — role, experience, city, CTC — and see where your marketing salary sits against the market for your exact role family, and how much more you could be asking for. Free, 2 minutes, no card.

Instill CareerOS
Authored by Instill CareerOS
Expert-authored compensation strategy for marketers in Indian B2B tech · know exactly where your pay sits, then build the case that gets the raise
EXPERT-AUTHORED METHODROLE-SPECIFIC BENCHMARKS
0–100
YOUR HIKE SCORE
City-wise
ROLE-SPECIFIC BENCHMARKS
5
QUESTIONS, 2 MINUTES
₹0
TO SEE YOUR GAP
The framework

The five signals that decide whether you're ready to ask.

The check runs them in order — because walking in with the wrong argument is why most raise conversations quietly stall.

  1. I.

    Market position — is your CTC actually below band?

    Your current CTC is placed against city-specific market bands (P25/P50/P75/P90) for your marketing role family at your experience level — product marketing, demand gen, content, ops, brand and the rest all band differently. A raise ask lands when you can show you're below where the market pays — not just that you'd like more.

    Ask yourself

    Do you actually know what someone in your exact role family — not 'marketing' in general — is paid at the median for your years and city?

  2. II.

    Promotion-without-raise gap — did the title move but not the number?

    The most winnable case: you took the senior title and the scope, and the compensation never caught up. The check quantifies exactly how far the number lags the role you're already doing.

    Ask yourself

    When your last promotion came through, did the pay move with the title — or just the responsibilities?

  3. III.

    Scope & impact — can you show what you now own?

    Managers approve corrections backed by scope and outcomes, not tenure. The check surfaces where your ownership — pipeline sourced, launches shipped, organic growth, attribution built, coverage won — has outgrown your pay grade and where you can prove impact.

    Ask yourself

    How many channels, product lines, campaigns, and revenue motions do you own today that weren't yours when your salary was last set?

  4. IV.

    Timing & tenure — is this the right moment to ask?

    Time since your last raise, promotion recency, and review cycles all change your leverage. The check reads the timing so you ask when the odds are with you, not against you.

    Ask yourself

    How long has it been since your number actually changed — and is a review or appraisal cycle coming up?

  5. V.

    Leverage & evidence — do you have a case or just a request?

    With or without an external offer, a forwardable case needs benchmarks, comparators, and a script. The check tells you whether your evidence is strong enough to lead with — and where it's thin.

    Ask yourself

    If your manager forwarded your ask upward tomorrow, would the numbers make the decision for them?

YOUR ROLE · YOUR MARKET · YOUR GAP

So — how much are you actually leaving on the table?

Tell me your role, years in the function, city and current CTC — I'll show you where you stand and what you could ask for. About two minutes.

Check my salary now
You'll getYour hike score (0–100)Where your pay sits vs your role family's bandsHow much more you could ask forWhether to ask now — or wait

Free · no card · the paid case package is expert-verified before it reaches your manager

People also ask

How do I ask for a raise after being promoted without one?

This is the most winnable case there is: you already hold the title and the scope, so the argument is a correction, not a favour. The check quantifies exactly how far your pay lags the role you're doing, and the paid case builder turns that into a manager-forwardable package with benchmarks and a script.

How do I know if I'm underpaid as a marketer in India?

The free check places your current CTC against city-specific market bands (P25/P50/P75/P90) for your exact marketing role family at your experience level — Bangalore, Gurgaon and Mumbai pay differently, and product companies pay differently from services firms. One thing most marketers miss: pay differs sharply by role family — product marketing and demand gen command a premium over content or brand roles at the same YOE — so comparing yourself to generic 'marketing manager' salaries misreads your case in either direction.

Do I need an external offer to negotiate a hike?

No. An offer is one form of leverage, but a strong internal case — market benchmarks, proof of expanded scope (pipeline sourced, launches shipped, channels owned, coverage won), and a clear script — often works without putting your job on the line. The check tells you whether your evidence is strong enough to ask without an offer.

How does the readiness score work?

Your inputs — role family, years in the function, city, CTC, promotion history, and scope — are read across five signals: market position, promotion-without-raise gap, scope and impact, timing, and leverage. That produces a single 0–100 readiness score and a gap table against your role family's market bands, so you know whether to ask now and with what argument.

Is this free, and what happens after?

The readiness check is free, no card, about two minutes. If you're ready to make the ask, the paid Case Builder (₹399) produces a complete manager-forwardable package — benchmarks, impact narrative, comparators, and a negotiation script with fallbacks — and every paid output is expert-verified before you send it.

Stop hoping they'll notice. Walk in with the case that gets the number.

Check my salary now
Check my salary now

Free · no card · 2 minutes